How Programmatic Grows Up: Highlights from the Tercept Podcast

I recently joined Tercept CEO Gourav Chindlur on the Tercept podcast to talk about what’s next for ad tech, and how programmatic platforms can win by putting data, insights and outcomes at the center of their partnerships.

Here are a few takeaways:

• Outcomes Over Everything: As buyers double down on performance, transparency and actionable insights are what build real trust between the buy and sell sides.
  
  
• Partnerships That Scale: Growth doesn’t happen in a vacuum. We unpacked how strong, differentiated value props—especially when pitching to DSPs—drive lasting, win-win partnerships.
  
  
• Smarter Curation Through Better Data: Unified analytics and publisher-level insights are reshaping how supply gets packaged, and how media gets sold.
  
  
• Innovation = Collaboration: The next wave of programmatic growth will come from shared goals, open data, and tighter alignment across the ecosystem.
  
  

🎧 Listen to the full episode to hear more about where I see the industry heading and what it takes to win in today’s market.

‍