POSSIBLE is starting to feel like adtech’s unofficial new year. And one theme was hard to miss: mid-market players are gaining ground, and fast.
This builds on themes we identified in Q1.
From platforms outside the “Big 3” to a rising wave of commerce media players, this year’s conversations highlighted real momentum and meaningful moves in areas like curation, collaboration, and commercial growth:
✔️ New partnerships forming
✔️ Deals being won
✔️ Revenue forecasts that will matter in 2025
The energy was focused, and the timing was perfect — early enough in the year to turn ideas into outcomes.
At Chelsea Strategies, we help sell-side leaders build smarter partnerships with DSPs and brands — and turn momentum into meaningful growth.
Because in this market, clarity and speed create advantage. Book a strategy call here.
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